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Marketing & Communications

Communication is pivotal to the success of any organization, and an effective communication strategy is sacrosanct to achieving set marketing and business objectives. This handbook, therefore, is equipped with useful insight and applicable information to solve day-to-day marketing communication challenges in business.

 

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Product Description

Communication is pivotal to the success of any organization, and an effective communication strategy is sacrosanct to achieving set marketing and business objectives. This handbook, therefore, is equipped with useful insight and applicable information to solve day-to-day marketing communication challenges in business.

This handbook offers expert information on how to thoroughly understand your target audience, set clear marketing objectives, and craft compelling narratives that will grab audiences’ attention and ensure customer retention. Amongst other things, it discusses in-depth ways with which entrepreneurs can leverage the power of new media in growing revenue.

The Nigerian Entrepreneur’s Handbook: Marketing & Communications is part of a series of handbooks designed for Nigerian entrepreneurs by FATE Foundation in commemoration of its 20th anniversary. FATE Foundation is a non-profit organization dedicated to ensuring the growth of entrepreneurs in Nigeria.

 

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